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EXCLUSIVE PRESS

Hainan Li Brocade Fashion Show Attracts Attention at the China International Consumer Products Expo

03/08/2022 10:09 AM

HAIKOU, China, Aug 3 (Bernama) -- On July 30, at the China International Consumer Products Expo 2022 in Hainan, China, a fashion show with the theme of "Li Brocade Weaving Mountains and Seas" held by Changjiang Li Autonomous County, Hainan, brought a refreshing experience to Chinese and foreign guests, according to Changjiang Converged Media Center.

The show was curated by the young designer brand INSULAiRE. The brand was founded in Paris in 2017 and means ‘incidents of the island’ or ‘islanders’. INSULAiRE’s founder and designer Yang Zhikai was born and raised in Hainan. He draws inspiration from traditional local culture and delivers it through a modern and international mindset. He has integrated the traditional Li brocade with Hainanese elements such as Tanka culture and the ocean to design sophisticated stylish clothing that presents the distinctive traditional Li ethnic group’s cultural identity.

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