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GMO Research to launch new service brand “MO Lite”

28/04/2021 02:45 PM

TOKYO, April 28 (Bernama) -- GMO Research, Inc. (, a leading online research solution platform provider in the APAC region, has rolled out a new initiative to support companies in conducting online research projects with the fastest and most cost-effective turnaround in APAC.

There is an increasing demand for DIY market research tools that allow companies to conduct survey research remotely and at low costs. But when a company really starts to plan a research project, there are some common obstacles. Firstly, the targeted audience is limited to the company’s own service and/or product line, so the company cannot collect a larger number of responses. Secondly, recruiting people for a survey is a time-consuming and costly process. And lastly, localizing questionnaires, ensuring they align with local law, and checking that the contents address the cultural and linguistic background correctly takes a great deal of effort.


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