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EXCLUSIVE PRESS

A Digital Transformation: Mary Kay Inc. Launches Immersive Virtual Experience Platform Suite 13™

16/04/2021 11:14 AM

DALLAS, April 16 (Bernama) -- Global beauty brand Mary Kay Inc. and its Mary Kay Global Design Studio present Suite 13™, an innovative virtual beauty experience that leverages the use of virtual reality to digitize Mary Kay's first virtual pop-up showroom. Designed with the latest virtual reality technology, the new Suite 13™ offers Mary Kay Independent Beauty Consultants and their customers a 360-degree, 3D beauty experience where users can virtually browse the beauty brand’s portfolio of skin care as well as explore the company and its founder Mary Kay Ash’s history.

The new Suite 13™ invites users to tour through virtual “rooms”. Upon entering the “Lobby”, users can learn about the Company’s global legacy. The other virtual rooms include the “Pink Plaza” which explores the Company’s values and the “Innovation Center” that presents Mary Kay’s innovative skin care products and showcases key product benefits and ingredients. The platform also allows users to add their favorite Mary Kay products to a Wishlist to be shared with the user’s Independent Beauty Consultant.

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