KUALA LUMPUR, Feb 14 -- Apon Wellbeing and A Beautiful Mess have been declared the winners of the 2019 Tommy Hilfiger Fashion Frontier Challenge, announced by Tommy Hilfiger.
A Bangladesh-based scale-up, Apon Wellbeing was awarded €75,000. It opens fair-priced shops, carrying daily necessities inside factories, with products offered at a 10 per cent discount to external prices and a points scheme that workers collect for free health insurance and health services. (€1 = RM4.49)
A Beautiful Mess, a Dutch start-up, was also awarded €75,000. It runs a creative space to assist refugees in realising social and economic independence by creating sustainable apparel products.
The winners also received a year-long mentorship with Tommy Hilfiger’s and INSEAD’s global experts, as well as a place in the INSEAD Social Entrepreneurship Programme.
A third start-up, Sudara, was selected as the ‘Audience Favorite Vote’ and was awarded €10,000. Based in India and the United States, Sudara is a scale-up pajama and loungewear company that develops professional and sewing skills in women.
Over 400 applications were received for the second edition of the global programme, which aims to support entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion.
Malaysia National News Agency
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