SATO Vietnam Implements RFID Label Solution For Hayabusa, Boosting Supply Chain Traceability

KUALA LUMPUR, Dec 2 (Bernama) -- SATO Vietnam Solutions Co Ltd, part of the global SATO Group, has deployed an RFID label printing solution for Hayabusa Vietnam Co Ltd, enhancing operational efficiency, cost control, and traceability at its Vietnam factory.

By assigning each product a unique identity, Hayabusa can track items throughout the supply chain, improving inventory accuracy, reducing errors, and ensuring full traceability from production to sale, according to a statement.

Hayabusa, a globally trusted freshwater and saltwater fishing hook manufacturer supplying major international retailers, faced a new RFID tagging mandate from one of its customers as part of efforts to enhance supply chain visibility through item-level serialisation.

“As RFID tagging becomes the new global retail standard, SATO will continue helping manufacturers achieve compliance and scale their RFID adoption—from label printing to advanced solutions like RFID tunnels for automated verification of goods receiving and shipping,” said SATO Vietnam Solutions Sales Supervisor, Tran Chanh Trung.

Meanwhile, Hayabusa Production Manager, Tochigi Masashi said: “SATO gave us not just a product but a complete solution. We can print the exact quantity of RFID labels we need onsite — no minimum orders, no duplication. It gives us total peace of mind.”

Building on years of barcode labelling collaboration, SATO implemented its RFID Vendor Tagging solution, enabling Hayabusa to print and encode EPC-compliant RFID labels onsite efficiently. Operators scan a barcode to trigger label printing, with each label uniquely encoded and managed securely in the cloud.

SATO also worked closely with its label partner, Avery Dennison, to supply RFID tags pre-approved by the global retailer, giving Hayabusa confidence in every shipment.

The project highlights how an RFID technology partner can deliver hardware, expertise, and systems support to keep manufacturers compliant today and ready for future supply chain requirements.

-- BERNAMA