Blood Brothers: Bara Naga Produced By Yusof Haslam Penetrates SEA Market

By Kenny Teng

BANGKOK, July 17 (Bernama) -- Syafiq Yusof and Datuk Yusof Haslam, the father-and-son team behind the latest film Blood Brothers: Bara Naga, are hopeful that their effort will be well-received in several Southeast Asian countries.

Film producer Datuk Yusof Haslam said following rave reviews that Blood Brothers has received in Malaysia, his team are now looking to penetrate the regional film market.

“Each film that we produce, we do not intend it to just do well locally. It has to venture into the international market, in particular the Southeast Asian region,” he told Bernama recently. 

Even without any particular target for the film's screening in Thailand, Yusof expressed optimism that the action genre that showcases various martial arts has the potential to achieve great success.

“In Malaysia, Blood Brothers performed very well, with a box office collection of nearly RM80 million so far, eclipsing the collection of Sheriff: Narko Integriti.

“Why make films when they would not be well-received in one's own country? Therefore, after our success in Malaysia, we aim to expand the screening to other countries such as Singapore, Brunei Darussalam, and Thailand. It will also be screened in Cambodia, Vietnam, and Indonesia,” he said.

He informed that a Blood Brothers sequel is in the works, and that planning begins next year. For now, however, the team is focusing on producing Sheriff 2.

Blood Brothers: Bara Naga, co-directed by Syafiq Yusof and Abhilash Chandra, officially starts screening on Wednesday in Thailand.

Meanwhile, Syafiq Yusof said the time has come for local films to be given international exposure, in particular, to regional countries.

He hoped the film would continue to be well-received by international audiences.

“There's no harm in trying to bring our local films to the overseas markets, even though we do not know how well they would do,” he said.

Blood Brothers: Bara Naga stars popular actors such as Syafiq Kyle, Sharnaaz Ahmad, Shukri Yahaya, Syazwan Zulkifly, and Amelia Henderson.

The film tells the story of a group of close friends who work in an elite security organisation that provides security details for VIPs and crime bosses. However, their bond starts to crack following a betrayal within the group.

-- BERNAMA