Sunday, 29 Nov 2020
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15/05/2020 07:07 PM

By Sakini Mohd Said

This article is in conjunction with National Youth Day which falls today. The theme for this year’s celebration is ‘Dekad Ini, Dekad Anda’ (This Decade, Your Decade).

KUALA LUMPUR (Bernama) – Today is National Youth Day and in line with its theme “This Decade, Your Decade”, Malaysian youths are urged to continue driving the nation’s development in this ‘new normal’ era.  

Malaysian Youth Council (MYC) deputy president Muhammad Fadzli Hasan said while the council has proposed that the main celebrations for this year’s National Youth Day be postponed to International Youth Day on Aug 12, a digital carnival targeted at youths aged between 15 and 40 will be held on May 16 and 17 to promote online marketing and shopping.

MYYouthfair is organised by the Ministry of Youth and Sports, Malaysia Digital Economic Corporation and MYC via the Cashback digital platform that offers the services of various e-commerce merchants such as Lazada, Shopee and Zalora.

Muhammad Fadzli said the two-day carnival is aimed at enhancing the online shopping culture among youths and stimulating the domestic economy amid the current COVID-19 pandemic.


MYYouthfair... an online sales carnival targeted at youths.

 “To make youths feel special, they will receive RM10 to RM30 vouchers for transactions made on the Cashback platform during MYYouthFair,” he said, adding that RM1 from each transaction will be channeled to a COVID-19 aid fund.

 

COVID-19 MESSAGE FOR CHILDREN

Meanwhile, with the imposition of the Movement Control Order and the Conditional MCO, youths have been adapting to the new normal and using their knowledge of digital technology to generate an income for themselves.


Nizam Abdul Razak. --fotoBERNAMA (2020) ALL RIGHTS RESERVED

One youth Nizam Abdul Razak, 37, who is the chief executive officer of Animonsta Studios, has been using his creativity to put out a COVID-19 public service announcement (PSA) via a digital comic series in Bahasa Melayu and English that can be viewed on Facebook.

The comics are targeted at children aged seven to 12 and they depict the danger posed by COVID-19 and the importance of practising good hygiene.

Animonsta Studios (also known as Monsta) specialises in producing animated films and television series. Its most popular TV series are BoBoiBoy and Papa Pipi and its COVID-19 PSA comics are based on characters from BoBoiBoy.

Nizam said his company has also produced a COVID-19 PSA in the form of a three-minute video that portrays the characters of Papa Pipi, which is targeted at children aged below six.


The BoboiBoy and Papa Pipi animated TV series are very popular with children.

The BoBoiBoy TV series, which was first aired in 2011, depicts the adventures of a 11-year-old boy and his friends who are protecting the earth against evil beings. The success of this series inspired Animonsta to produce an animated movie titled BoboiBoy Movie 2 last year which made RM30 million at the box-office. BoboiBoy also has fans in Indonesia and Brunei.  

Animonsta’s Papa Pipi is about Papa Zola and his daughter Pipi Zola.

Nizam said the company’s COVID-19 PSA was part of its corporate social responsibility initiative.

“We decided to use our expertise in animation technology and the popularity of our two animated TV series to explain to children what COVID-19 is and its danger.

“Based on my own experience and various messages I had read on social media, I realised that it’s difficult to explain to children why they cannot go out freely now and why it’s important for them to stay at home. So I thought I will use this platform (animated comics) to get the message (danger of COVID-19) across to children,” he said.

 

IMPRESSIVE

Nizam said besides uploading the COVID-19 PSA on the company’s social media sites, it has also allowed local television stations to air the Papa Pipi COVID-19 video free of charge.

“The response (to our PSA) has been impressive. In fact, we were told that children are scared to go out of the house,” he said.


Khairul Anuar (right) presenting a bag of essentials to a needy person. -- Photo courtesy of KHAIRUL ANUAR ABDULLAH

Meanwhile, another youth Khairul Anuar Abdullah, 33, an ex-mat rempit (illegal motorcycle racer), said many former illegal racers have now become runners and delivery boys to earn a living as the COVID-19 pandemic has generated a huge demand for home delivery services.

Khairul Anuar, who quit illegal racing in 2012, is actively involved in raising funds to help needy communities and to do this, he collaborates with other ex-mat rempit nationwide through social media platforms such as Facebook, Telegram, WhatsApp and Instagram.

 “The public often looks down on former mat rempit because they think that we are of no use to society and are snatch thieves and drug addicts. This is not true. I’m using social media to make the public aware that we’ve changed,” said Khairul Anuar, who has been involved in charity work for the past four years.

 

Translated by Rema Nambiar

BERNAMA

 

 

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