02/07/2024 12:38 PM

KUALA LUMPUR, July 2 (Bernama) -- Hero MotoCorp, the world's largest motorcycle and scooter manufacturer, has unveiled the collector's edition motorcycle, 'The Centennial', which pays tribute to the legacy of its visionary founder chairman, Dr Brijmohan Lall Munjal.

Hero MotoCorp executive chairman, Dr Pawan Munjal said his father, Dr Brijmohan Lall Munjal’s vision transformed the landscape of the Indian automotive industry, leaving behind a legacy of ingenuity, innovation, courage and integrity.

“As we celebrate the completion of one year of his centennial anniversary, I am overwhelmed and proud to introduce ‘The Centennial’ - a marvel of engineering crafted in honour of his legacy.

“‘The Centennial’ is not merely a landmark motorcycle but a memoir, written in steel and carbon fibre. This magnificent machine's design, engineering and technology all reflect the indelible mark of our inspiring founder,” he said in a statement.

'The Centennial' was conceptualised, designed and developed by the global experts at the Hero Centre for Innovation and Technology in India and the Hero Tech Centre in Germany.

With only 100 meticulously handcrafted units, it embodies premium performance and craftsmanship, reflecting the company's commitment to innovation and excellence. Deliveries of ‘The Centennial’ will begin in September.

In honour of Dr Brijmohan Lall Munjal's 101st birth anniversary, the company will auction these bikes to its employees, associates, business partners, and stakeholders, where proceeds from the contributions will be utilised for the society's greater good, reflecting the founder's enduring value of giving back to the community.

Additionally, driven by its commitment to inclusivity and sustainability, the company is celebrating 100 days of customer and employee engagements across its facilities and dealer network, including its global markets.

During this period, customers who buy any Hero motorcycle or scooter will have the unique opportunity to receive 100 per cent cashback on their purchase.

Hero MotoCorp will also be inviting its customers to partake in the ‘My Hero, My Story’ campaign, where they can share anecdotes showcasing their unique bond and journey with the brand, and the top entries will be rewarded with the coveted ‘The Centennial’.


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