10/06/2024 12:23 PM

KUALA LUMPUR, June 10 (Bernama) -- The global technology group, e& has attained the highest position in Brand Finance’s inaugural Employer Brand Report 2024 with its United Arab Emirates (UAE) entity ranking as the Top Global Telecoms Employer.

According to a statement, the group also secured the 16th spot among the Top 20 Employer Brands across measured employer brands such as financial services; telco, media, and tech (TMT); oil; gas; and energy in Africa, Asia, Europe, and the United States.

Its Group Chief People Officer, Ali Al Mansoori said this recognition as an employer of choice reflects the incredible dedication and passion of its people, who are its greatest assets.

“It also reaffirms our commitment to cultivating a unified company culture where every employee is empowered to think differently, experiment fearlessly, and innovate continuously. In today’s rapidly evolving landscape, having a talented workforce is more critical than ever.”

Leading the way in employer branding and talent development in UAE, the group scored highly across several considerations, including as a 'prestigious brand', an 'inspiring vision', 'enjoyable and rewarding work' as well as a 'well-managed and governed company'.

The group’s achievement reflects the broader reputation of the UAE as a global talent hub and the preferred destination for people seeking to shape a prosperous future.

The inaugural “Employer Brand Index” report showcases the world’s top brands with global and regional league tables. The research-driven study is the first of its kind, measuring internal and external perceptions of employer brands from 16 countries.

The Brand Finance 2024 Employer Brand Index follows the release in January of the global brand rankings in which e& UAE was rated the strongest telecom brand globally (AAA rating) and the strongest brand in the Middle East and Africa across all categories.

Brand Finance is the world’s leading brand valuation consultancy, conducting more than 5,000 brand valuations every year, supported by original market research, and publishes over 100 reports that rank brands across all sectors and countries.


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