29/02/2024 12:40 PM

KUALA LUMPUR, Feb 29 (Bernama) -- LiveRamp has unveiled the next generation of the /LiveRamp Data Collaboration Platform, which brings together solutions for the end-to-end marketing lifecycle onto a single platform.

The unified offering introduces new capabilities such as a simplified user interface, composable technology for cross-cloud interoperability, and a partner marketplace where innovative third-party developers can build applications showcasing their trusted expertise.

Built on a foundation of durable, authenticated technology designed to withstand signal loss, the /LiveRamp Data Collaboration Platform offers functionality to proactively address evolving privacy considerations while accelerating forward-looking data collaboration use cases.

LiveRamp Chief Product Officer, Kimberly Bloomston said its customers have been asking for solutions with greater simplicity and scale to unlock the value of data and drive a competitive advantage.

“The launch of our fully unified platform delivers on this need by setting a new standard for powerful data collaboration built on privacy-enhancing technologies that withstand evolving signal loss and privacy requirements,” she said in a statement.

The launch of the unified /LiveRamp Data Collaboration Platform follows the company’s acquisition of Habu to accelerate data collaboration through enhanced clean room technology.

By bringing all of its capabilities into a single user interface with simplified orchestration, LiveRamp enables customers to more easily connect audiences across partners.

Supporting modern data architectures with a focus on decentralised data reduces cloud complexity, improving cloud usability for all business users while resolving information technology infrastructure constraints.

Customer advantages include greater ease-of-use and streamlined functionality that unlock greater value across all of their data collaboration needs which include increasing simplicity using a single user interface; enhancing the user experience and accelerating speed-to-value; as well as leveraging a new, partner application marketplace.


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