21/02/2024 08:49 PM

MELAKA, Feb 21 (Bernama) -- The popular online skincare brand from China, JOYRUQO has finally reached Malaysia with Playart International (M) Sdn Bhd being appointed as the official partner for the Malaysian region in December 2023. 

JOYRUQO, a subsidiary of Three Sheep Network, has granted Playart International (M) the responsibility to create trust and establish brand confidence among Malaysian consumers with the presentation of the partnership certificate. 

“This move was primarily made as part of JOYRUQO’s fight to battle counterfeit products that are being made available online by unknown and unauthorized sellers here in Malaysia.

“The partnership between Playart International (M) and JOYRUQO authorises the former to appoint distributors and issue certificates of distribution to local resellers in Malaysia,” Playart International (M) said in a statement today.

The company hopes that with their newly found duty as the official partner of JOYRUQO, they would be able to provide both Malaysian consumers and resellers with a trusted, credible and quality-assured range of JOYRUQO products.

Meanwhile, Playart International (M) chief executive officer Gary Yeo Khai Lun, and chief financial officer Koh Chee Kiong, the proud authorised partners of JOYRUQO, mentioned their accountability to the brand includes managing sales through both online and physical stores, as well as controlling pricing within Malaysia. 

The duo also mentioned social media platforms especially TikTok would be an integral part of their marketing strategy, and much governance would be given accordingly to prevent counterfeit products of the same from being sold online. 

“Being awarded and recognised as the official partner for JOYRUQO has made the entire painstaking selection process worth every effort,” they were quoted as saying in the statement.

Playart International (M) is a subsidiary of the 168 Group and operates as a trading company specialising in importing cutting-edge products that align with contemporary lifestyles. The company has existed in Taiwan for 10 years and has been actively involved in the Malaysian market for almost five years.

JOYRUQO has a range of facial products from face cleansers to anti-wrinkle solutions, all of which can be found on the official website,




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