20/02/2024 03:52 PM

KUALA LUMPUR, Feb 20 (Bernama) -- Boomi, the intelligent integration and automation leader, announced that profit-for-purpose Norths Collective is using its platform to power personalised member experiences, bolster day-to-day operations, and accelerate expansion through industry amalgamation.

Norths Collective implemented Boomi’s integration platform as a service (iPaaS) to help drive its digital transformation strategy by allowing it to connect its siloed systems, centralise operational and member data, and ultimately improve business decision-making.

“Customer experience makes or breaks businesses. Norths Collective is setting a standard for what customer experience should look like.

“With Boomi connecting all digital touchpoints, the collective truly understands what its members want and has optimised its workforce to ensure members’ every visit is positive,” said Boomi Director of Australia and New Zealand, Nathan Gower in a statement.

Meanwhile, Norths Collective General Manager of Customer Experience Brand & Innovation, Robert Lopez said this year will be the ‘year of enhancing integrations’ for Norths to build a business analytics practice that will enhance customer experience across its 61,000 strong member base.

“Boomi is the oxygen that runs through our digital transformation, allowing us to tap all information sources to maintain a 360-degree view of customers, get smarter with data, and drive better business decisions.

“Our ability to scale has improved astronomically. It previously took 10 weeks to onboard a new venue into our digital landscape,” he said.

Boomi enables Norths Collective to integrate Salesforce with applications used for its hospitality venues and restaurants, fitness centres, ticketing and events bookings, point of sale, and crucially, membership programme and a new mobile app.

Before Boomi, Norths Collective manually managed numerous point-to-point integrations, although many systems operated completely independently, which roadblocked the company’s ability to understand members’ behaviours, and therefore slowed the delivery of new services.

Norths Collective’s Boomi-connected environment has generated various advantages. Boomi also plays a key role in Norths Collective’s expansion by expediting how quickly new facilities can be onboarded following amalgamation activity.


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