05/12/2023 03:52 PM

KUALA LUMPUR, Dec 5 (Bernama) -- Great Eastern Takaful Bhd (GETB) has bagged several prestigious awards from the Malaysian Takaful Association, the Global Islamic Finance Awards (GIFA) and The BrandLaureate BestBrands Awards.

In a statement, the takaful company won seven recognitions of excellence from the Malaysian Takaful Association for its workforce and takaful advisors, including the newly introduced Value-based Intermediation for Takaful (VBIT) award at the association’s Takaful Star Awards 2023 ceremony held recently.

It said the prize recognised GETB's ongoing sustainability efforts through its upcycling project initiative, which focuses on environmental awareness and the introduction of upcycling activity as a proactive measure in dealing with plastic pollution issues. 

Prior to this, GETB had also clinched Malaysia's Best Takaful Solution Provider Award by GIFA and The Most Valuable Brand Award by The BrandLaureate BestBrands Awards, primarily on its contribution to the takaful industry, especially in narrowing the protection gap among fellow Malaysians.

Through affordable, easy-access takaful plans and digitalised services and business operations, helping customers get the protection they need was made easy, it said.

Chief executive officer Shahrul Azlan Shahriman said that through the upcycling initiative, the company introduced upcycling practices via the “2-in-1” recycling and upcycling machine while actively conducting various on-ground awareness programmes with school and university students, corporate entities and the local community.

"While prioritising health and financial protection, especially in the face of unprecedented situations, we always strive to provide the best service to our customers.

“With more than 10,000 takaful advisors nationwide as well as various distribution channels and corporate business partners, we are ever ready to protect individuals, families and business entities,” he added. 




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