22/11/2023 03:58 PM

KUALA LUMPUR, Nov 22 (Bernama) -- XOOX, a pet networking service (PNS) application featuring short-form content challenges, launched this month, has won over global pet owners.

According to a statement, XOOX commenced its service with an advertisement in New York's Times Square, underscoring its exclusive focus on its four-legged companions.

It operates uniquely under pet accounts through Pet ID registration devised by its global research and artificial intelligence teams, including veterinary experts worldwide, utilising innovative biometric identification techniques such as eyelid patterns and eye wrinkles.

In XOOX, pets become influencers through their IDs, boosting visibility by sharing their daily lives, engaging with followers, and participating in short-form content challenges, earning points for various activities, usable in connected apps, while pet owners, known as Petlers, manage their pets' IDs and support them in their activities.

Its Technical Advisor, Peter Kim said XOOX aimed to create a positive space where modern individuals can escape from complicated reality and connect with their pets.

“XOOX will allow pets to create more memories with their Petlers by utilising a storyscaping approach and unique and informative services,” he said.

The world of XOOX is full of exclusive content for pets, with its most popular music app, XOOX M lets Petlers to select music that suits the pet's preferences, as well as for pets waiting for their owners, currently hosts over 3,000 songs.

At the same time, Petlers can also create and upload their own music, earning points for popularity, which can be spent by their pets, with XOOX M ensuring a pet-friendly listening experience at a comfortable decibel level.

In celebration of the launch, XOOX is giving away 10,000 free urine test kits to account holders worldwide, in which the test kits detect illnesses through animal urine, making them ideal for pets in areas with limited access to veterinary care.

With XOOX empowering pets to play a central role in our world, there is a strong belief that it will significantly contribute to creating a more supportive and pet-friendly environment.


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