BUSINESS

BANK ISLAM LAUNCHES BE U VISA DEBIT CARD-I

07/09/2023 03:20 PM

KUALA LUMPUR, Sept 7 (Bernama) -- Bank Islam Malaysia Bhd has launched its new “Be U Visa Debit Card-i” to enhance customers’ payment experience with seamless application and activation designed to cater to their evolving needs.

Group chief digital officer Noor Farilla Abdullah said the branchless debit card would allow mobile management of finances, eliminating complicated paperwork or bureaucracy, thereby reflecting the bank’s commitment to accessible and convenient banking.

“Besides providing a fast, secure, and contactless transaction at any Visa merchant worldwide, Be U by Bank Islam Visa Debit Card-i also offers cardholders a convenient and advanced banking option to manage their finances.

“Through the debit card, cardholders can conveniently keep track of their finances using the built-in expense tracker that can be viewed in the Be U by Bank Islam digital banking application (app),” she said in her speech at the launching ceremony of the debit card here today.

In a statement following the launch, Noor Farilla said that cardholders could also manage and control their card settings easily through the app, which allows them to freeze and unfreeze the card, change their personal identification number, and adjust settings for security and limits according to their preferences. 

“The Be U by Bank Islam Visa Debit Card-i offers five eye-catching designs to select from, allowing customers to express their individuality.

“Customers can easily apply for the card via the Be U app and have it delivered to their homes in just a few working days upon application,” she said.

On July 17 last year, Bank Islam launched its fully cloud-native digital banking application, Be U, a first-of-its-kind technology stack anticipated to be the cornerstone of all upcoming digital banks in Malaysia.

-- BERNAMA


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