BUSINESS

BUBBLES O2 TARGETS RM10 MLN SALES IN DOMESTIC MARKET IN 2024

05/09/2023 10:52 AM

By Karina Imran

KUALA LUMPUR, Sept 5 (Bernama) --  Bubbles O2 Sdn Bhd, the manufacturer of Bubbles O2 - a highly oxygenated natural mineral water product in Malaysia - aims for at least RM10 million in sales in the domestic market in 2024, as well as explore Asean and North American markets next year.

Managing director Ain Azizah Arifin said Bubbles O2 expects product sales in overseas markets - consisting of existing markets in Brunei and Dubai, as well as new markets - namely Indonesia, Thailand, and Singapore - to contribute 3-5 percent to the company's revenue in 2024.

"We have been exporting to Brunei since last year and Dubai earlier this year. For the North American market, we already have several partners there, as well as South America and Canada.

"The company has also successfully obtained US Food and Drug Administration (FDA) registration for the export of Bubbles O2 to the North American market. We expect to be in the market in January next year," she told Bernama today.

Therefore, Ain Azizah said the company aims to increase the contribution from the export segment to 25 percent within five years.

For 2023, Bubbles O2 has recorded an annual sales increase of 50 percent in the domestic market so far.

Ain Azizah said the product has a great opportunity to expand into the Asean region due to the possession of a halal certificate and the high quality naturally oxygenated mineral water.

At the same time, Bubbles O2 also plans to release flavored mineral water products for local market sales next year.

Bubbles O2 products for the domestic market can be found at convenience stores such as 7Eleven, AEON Big, ERAMAN, KPJ HealthShoppe, and Emart24, PLUS highway stops including several petrol stations at Petronas Mesra and Caltex XpressPoint.

Bubbles O2 will also be a bronze sponsor for the 19th Malaysia International Halal Exhibition (MIHAS 2023) on Sept 12 to 15, where the company will launch its premium packaging glass bottles for the international market, in line with its environmental, social and governance (ESG) initiative.

In addition, the company is active in promoting an active and healthy lifestyle through the sponsorship of the Malaysian Football League, the National Baseball League, and the Balik Pulau Half Marathon.

— BERNAMA


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