21/03/2023 02:41 PM


KUALA LUMPUR, March 21 (Bernama) -- Borderless opportunities to boost local businesses and industries in order to accelerate the Malaysian market were strongly emphasised by notable organisations such as Tourism Malaysia, Malaysia Digital Economy Corporation (MDEC) and more during Petal Ads Summit 2023, aptly themed “Go Beyond, Go Borderless”. 

The summit, which highlighted the latest mobile advertising landscape, was co-organised by Huawei Malaysia and Malaysian Digital Association (MDA), with a common vision of building a better ecosystem for local enterprises.

Deputy Director-General of Tourism Malaysia, Iskandar Mirza said, following the reopening of international borders in 2022, the country is determined to garner 16.1 million international tourist arrivals this year that will generate RM49.2 billion in tourism receipts, an optimistic prospect with the opening of China’s borders.

“As we Go Beyond, Go Borderless, it is a must to leverage the power of digitalisation in driving tourism growth. With Malaysia's impressive performance in 2022, we are poised to reach new heights in 2023 and beyond,” he said in a statement recently.

Meanwhile Chief Executive Officer of MDEC, Ts. Mahadhir Aziz stated that a cohesive ecosystem of mobile advertising contributes to the growth of the national economy. 

“In order to drive the digital economy, collaborative partnerships with strong decision-makers and the support of the government are instrumental,” said Mahadhir. 

Director of Mobile Ecosystem Business Growth of HUAWEI Malaysia, Nick Zhao elaborated that the goal to present Malaysian businesses with more advanced global commercial solutions is not to create competition with other platforms, but to provide relevant options that fit their needs. 

“The strengthening of these businesses’ positions while helping Malaysia to build one of the most robust mobile advertisement platform ecosystems will equip the Malaysian market with capabilities to go beyond and borderless,” he said.

He added, with technological advancements getting faster and more effective, cross border opportunities are in abundance especially with the China market being the largest in the world.

Petal Ads, a mobile advertising platform formerly known as HUAWEI Ads, gathered established Malaysian brands, partners, leading experts and like-minded powerhouses to exchange ideas and discuss challenges in the current economy. 

Opportunities that Petal Ads bring to accelerate and propel brands’ efforts through first-party data in a mobile first advertising world were highlighted in sectors such as Travel & Transport, Finance, E-commerce and more to global audiences.

For more information on Petal Ads, visit 




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