KUALA LUMPUR, March 10 (Bernama) -- Automobili Lamborghini has nearly reached the end of “The Epic Road Trip", an eight-month journey that culminates in a momentous milestone: the legendary brand’s 60th anniversary.
According to a statement, developed in partnership with INVNT.ATOM™ and Web3 Pro, The Epic Road Trip invites owners and enthusiasts to collect the ultimate set of digital memorabilia to unlock utilities and experiences, including the opportunity to be one of the first to preview the latest Lamborghini model before it is released to the public.
Collectors of “The Epic Road Trip” will also be rewarded with a variety of utilities and experiences including access to Collectors-only Discord community/channel; exclusive mobile and desktop wallpapers; and, Centro Stile sketch from Mitja Borkert, Head of Design.
As the 60th anniversary approaches, Lamborghini will leverage this opportunity to bring together in celebration both Lamborghini customers and “The Epic Road Trip” asset holders.
Marketing Director of Automobili Lamborghini, Christian Mastro said The Epic Road Trip is the latest example of its unconventional approach which has powered the company for six decades.
“As we celebrate 60 years of forward looking attitude, we want to reward customers and fans of the past, present, and future for their loyalty — giving them the chance to get further involvement and connection with the Brand.”
Lamborghini will commemorate the milestone with a 60th-anniversary digital collectible. Those visiting Lamborghini dealerships or attending IRL anniversary celebrations can scan a QR code to claim.
While “The Epic Road Trip” will be concluding soon, this is only the beginning of Lamborghini’s Web3 journey as they continue to develop innovative engagement platforms that deepen their relationship with customers and fans.
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