TDCX DECLARES LAUNCH OF DIGITAL CX CENTER OF EXCELLENCE IN SINGAPORE

KUALA LUMPUR, Jan 26 (Bernama) -- TDCX Inc (TDCX or the Company), an award-winning digital customer experience (CX) solutions provider for innovative technology and other blue-chip companies, has announced the launch of its first Digital CX Center of Excellence in Singapore.

The Center will focus on leveraging technology to develop CX solutions that enable hyper personalised, seamless and secure customer engagement in both physical and virtual environments, such as in the metaverse.

Through the Center, TDCX will pilot and validate new CX models and the supporting emerging technology architecture, to develop practical real-world applications and use cases.

In a statement, TDCX Founder and CEO, Laurent Junique said, “CX has become a strategic differentiator for businesses and a key enabler for the growth of the digital economy in today’s experience-driven marketplace. As digital and physical experiences continue to blur, we want to pioneer customer engagement strategies that continue to deliver a human touch during those critical moments that matter most.

“The launch of our Digital CX Center of Excellence is the convergence of our digital innovation and consulting capabilities as well as operational mastery through talent leadership in Singapore. Over time, we have grown our client relationships at a global level.”

The Center is located at TDCX’s headquarters in Singapore and is led by Angie Tay, Group Chief Operating Officer.

In addition to percolating new CX strategies and acting as a global command center, TDCX Singapore will also develop best practices in data science and analytics to help businesses enhance cost efficiency in areas such as quality assurance automation.

Tay, said: “Our clients are in a constant pursuit of optimisation to maximise their finite resources. Amid the recent tech shake up, we see more clients coming to us to understand how they can enhance their CX strategy and standardise their operations globally.”

TDCX’s Digital CX Center of Excellence is the company’s latest initiative to help businesses leverage innovative CX solutions to win new customers, build customer loyalty and achieve their CX outcomes. It adds to TDCX’s existing capabilities through its Digital Innovation Lab based in Kuala Lumpur, Malaysia which has been focused on developing new technology applications for the Group.

TDCX employs more than 17,000 employees across 27 campuses globally, specifically Singapore, Malaysia, Thailand, the Philippines, Mainland China, Hong Kong, South Korea, Japan, India, Romania, Spain, Colombia and Türkiye.

For more information, visit www.tdcx.com.

-- BERNAMA