19/01/2023 05:15 PM

KUALA LUMPUR, Jan 19 (Bernama) -- GMO Research Inc, a part of Japan's GMO Internet Group, has launched a new service website -- " Engagement Lab" (, aimed at providing marketing services in Asia.

In a statement, GMO Research said Engagement Lab offers businesses a unique loyalty programme solution that is based on the concept of Engagement as a Service (EaaS) to improve consumer commitment, which is a challenge for many membership-based businesses.

This service operates by consumer members receiving enticing rewards through survey participation in which members are at liberty to select the types of surveys they would like to complete from the list that GMO Research and the respective companies have agreed upon, thus increasing customer engagement and revenue for membership-based businesses.

GMO Research President, Shinichi Hosokawa said: “As part of our mission to continue bringing new value to the marketing process in Asia, Engagement Lab is a new service that will play an important role in connecting consumers and society.

“We hope that more companies will use our market research platform, and we look forward to making a significant contribution to the future development of Asia.”

The benefits of using Engagement Lab's application programming interface (API) Solution include monetisation and engagement API.

To monetise API, businesses are able to add a new source of income through the market research platform without incurring additional costs or hassle while engagement API promotes member activation, improves engagement and retention rates through the distribution of survey questionnaires.


BERNAMA provides up-to-date authentic and comprehensive news and information which are disseminated via BERNAMA Wires;; BERNAMA TV on Astro 502, unifi TV 631 and MYTV 121 IFLIX channels and BERNAMA Radio on FM93.9 (Klang Valley), FM107.5 (Johor Bahru), FM107.9 (Kota Kinabalu) and FM100.9 (Kuching) frequencies.

Follow us on social media :
Facebook : @bernamaofficial, @bernamatv, @bernamaradio
Twitter :, @BernamaTV, @bernamaradio
Instagram : @bernamaofficial, @bernamatvofficial, @bernamaradioofficial
TikTok : @bernamaofficial

© 2024 BERNAMA   • Disclaimer   • Privacy Policy   • Security Policy