KUALA LUMPUR, Jan 19 (Bernama) -- GMO Research Inc, a part of Japan's GMO Internet Group, has launched a new service website -- "Z.com Engagement Lab" (https://engagement.z.com/), aimed at providing marketing services in Asia.
In a statement, GMO Research said Z.com Engagement Lab offers businesses a unique loyalty programme solution that is based on the concept of Engagement as a Service (EaaS) to improve consumer commitment, which is a challenge for many membership-based businesses.
This service operates by consumer members receiving enticing rewards through survey participation in which members are at liberty to select the types of surveys they would like to complete from the list that GMO Research and the respective companies have agreed upon, thus increasing customer engagement and revenue for membership-based businesses.
GMO Research President, Shinichi Hosokawa said: “As part of our mission to continue bringing new value to the marketing process in Asia, Z.com Engagement Lab is a new service that will play an important role in connecting consumers and society.
“We hope that more companies will use our market research platform, and we look forward to making a significant contribution to the future development of Asia.”
The benefits of using Z.com Engagement Lab's application programming interface (API) Solution include monetisation and engagement API.
To monetise API, businesses are able to add a new source of income through the market research platform without incurring additional costs or hassle while engagement API promotes member activation, improves engagement and retention rates through the distribution of survey questionnaires.
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