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Spryker to lead Australia Poolwerx’s digital transformation initiative 

18/01/2023 03:17 PM

KUALA LUMPUR, Jan 18 (Bernama) -- Spryker, the composable commerce platform for enterprises has been chosen by Poolwerx, the world's largest franchise pool service brand and Australia’s No. 1 Pool Service Brand, to lead the digital transformation initiative.

According to a statement, Poolwerx is partnering with Spryker to connect its digital and retail store experience and enable commerce across the entirety of its network.

Core to this transformation is enhancing the experience for clients, franchise partners and the Poolwerx team via a unique use of Spryker’s marketplace capabilities to deliver a new customer e-commerce portal.

This also includes a franchise partner portal to manage their own products and orders, and an operator portal to provide visibility and operational capabilities across all environments and channels.

“Poolwerx’ commitment to digital transformation has made them a leader in the market and partnering with Spryker is just the next step in their journey to a fully composable commerce experience,” said Spryker senior sales manager APAC, Chris Gourvelos.

Meanwhile, Poolwerx chief innovation and technology officer, Shannon O’Brien said: “We have a long roadmap that we need to build out but we’re confident we can deliver on even the most complex workflows by utilising Spryker’s composable platform.”

Using its Application Programming Interface (API)-first approach, Spryker will connect previously disconnected systems across retail, service and back-of-house architecture, enabling Poolwerx to see and manage everything effectively from a single administrative portal provided by Spryker.

Retail team and pool service technicians will have the right information delivered to them in a timely manner and franchise partners will have significantly upgraded business capabilities.

Most importantly, clients will be able to have a completely connected and easy to use omnichannel experience so they can spend more time enjoying their pool and less time worrying about it.

Searching for a commerce solution that could bring together various data from disconnected systems,  Poolwerx is able to deliver the most advanced commerce experiences in the pool industry globally with Spryker handling clienteling, order management and e-commerce.


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