Fasarina-Sabah Chamber of Commerce MoU to market SMEs products in Labuan

04/12/2022 07:27 PM

LABUAN, Dec 4 (Bernama) -- Labuan-based Fasarina Express Mart has expanded its business from a sundry shop to a one-stop convenient store offering products from small and medium-sized enterprises (SMEs) from Labuan and Sabah.

Its founder Fauziah Datuk Mohd Din said Fasarina Express Mart must not compete with the other mini- markets or sundry shops on the duty-free-island but it must emerge as a convenient store offering different product segments.

“We can see products from Sabah and Labuan's SMEs scattered in many sundry shops and mini marts but they are not properly displayed for customers to appreciate,” she told Bernama after signing a memorandum of understanding (MoU) with Sabah Entrepreneur Chamber of Commerce to collaborate marketing products from Sabah's SMEs in Labuan.

Sabah Industrial Development and Research Department director Tseu Kei Yeu witnessed the signing ceremony held at the Fasarina Express Mart in Jalan Patau-Patau here today. 

“We are taking this initiative to promote and market these products from our local entrepreneurs,” Fauziah said, adding that more than 200 products are being offered at Fasarina Express Mart and at the Melati Inn downtown. She said more than 90 per cent of the products are from Sabah and the rest from Labuan.

“We are selling dry and instant SMEs products and also ready-cook frozen products,” she said.

Meanwhile, Tseu said SME products from Sabah generated RM5.4 million in total sales from hypermarket Bataras Sdn Bhd, and RM735,221 from PETRONAS’ Kedai Mesra since 2020 to-date.

“We hope the collaboration between Fasarina Express Mart and the chamber of commerce will be another milestone for products from Sabah's SMEs on this duty-free-island,” he said.


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