Alibaba reveals insights into consumer preferences and local brand performance during 11.11

01/12/2022 06:38 PM

KUALA LUMPUR, Dec 1 (Bernama) -- Alibaba Group today has revealed the latest shopping preferences of Malaysian consumers and the performance of Malaysian brands on its cross-border e-commerce platform based on insights garnered from its recently concluded 11.11 Global Shopping Festival.

In a statement today, Alibaba group said on 11.11, Malaysians were big shoppers for apparel, mobile accessories and headwear from Taobao.

“The online shopping platform said consumers in China are strong supporters of Malaysian F&B, health and pet food products.

“The mutual demand for products from both countries exemplifies the healthy cross-border trading activities that took place on Taobao and Tmall during the festival,” it said in a statement today.




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