BUSINESS

Yili Group inks sponsorship deals, further commits to health, sports

25/11/2022 12:32 PM

KUALA LUMPUR, Nov 25 (Bernama) -- Yili Group has announced sponsorship deals with some of the world’s best national football teams as well as international football superstars since the beginning of 2022.

Representing its dedication to health and sports, Yili has built a 17-year partnership with the Olympic Games, sponsors the CBA League and the Asian Cup and handpicked a world football “dream team” in 2022.

In addition, Yili has presented surprises for football fans with the launch of “dream team” limited edition packaging, which features all of the football superstars signed by Yili.

“To attract more football enthusiasts, football-themed interactive campaigns have also been launched, involving prediction games and blind boxes,” it said in a statement.

Yili has developed innovative products and expanded consumption scenarios to meet customer needs. It supports global sports events and safeguards the health of consumers around the world by delivering nutritious and high-quality products.

Today, public awareness of fitness and health has greatly advanced. However, there is progress that can still be made. Therefore, Yili remains dedicated to achieving the vision of “World Integrally Sharing Health” as key and driving motivation.

The company is taking action to safeguard consumer health by advocating for healthy lifestyles and by launching public campaigns to encourage more people to participate in physical activities.

Furthermore, Yili and its subsidiary brands have recently launched several new innovative campaigns. It has teamed up with China Youth Daily and Xiaomei.cc to encourage college students to make short movies highlighting their passion for football. 

-- BERNAMA


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