Effendy Shahul Hamid is CIMB's new group consumer and digital banking ceo

23/11/2022 06:56 PM

KUALA LUMPUR, Nov 23 (Bernama) -- CIMB Group Holdings Bhd has appointed Effendy Shahul Hamid as its group consumer and digital banking chief executive officer (CEO), effective Jan 1, 2023.

The banking group said in a statement today that Effendy would be replacing Samir Gupta, who was retiring after 12 years with the group.

CIMB said the appointment would see its consumer banking and digital assets businesses subsumed under the broader umbrella of group consumer and digital banking to drive the bank’s consumer business and accelerate its digital agenda.

Group CEO Datuk Abdul Rahman Ahmad believes Effendy’s appointment would ensure that the group delivers on its Forward23+ strategic plan.

“Our consumer banking and digital business franchise will be instrumental in creating value for our customers across ASEAN,” he said.

Effendy has served in various senior leadership roles at CIMB Group over the past 18 years.

“Most recently, he was serving as CIMB digital assets CEO and CIMB’s wholly-owned unit Touch ‘n Go Group CEO since October 2020,” said CIMB.



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