Affin Hwang AM rebrands as aham capital, targets RM100 bln AUA in next 3 years

22/11/2022 05:07 PM

KUALA LUMPUR, Nov 22 (Bernama) -- Affin Hwang Asset Management Bhd (Affin Hwang AM) has completed its rebranding to AHAM Asset Management Bhd (AHAM Capital).

The company said the rebranding exercise, including a new corporate name and logo, would strategically position the company for its next growth phase after over 20 years in operation.

Managing director Datuk Teng Chee Wai said the new brand identity marks the start of a new and exciting journey for the company and its clients.

“Anchored by the same core values and entrepreneurial spirit since our founding in 2001, we have continuously grown from strength to strength over the years alongside our clients who have placed their hard-earned trust with us.

“Today, we are taking our business to greater heights by embarking on three strategic growth pillars, namely wealth management, innovation and regionalisation that will transform AHAM Capital into a leading independent wealth and asset management company in Southeast Asia, including Indonesia, the Philippines, Vietnam and Thailand,” he told a press conference today.

Looking ahead, he said, the company is confident of achieving its assets under administration (AUA) target of RM100 billion in the next three years as it strengthens its wealth management capabilities, including alternatives and private market offerings.

Amid various headwinds coming its way next year, Teng said he is cautiously optimistic that it would continue to perform well given the growth in its AUA to over RM75 billion as at Oct 31, 2022, from just RM20 million when it started operations in 2001.

“We hope that the slowdown expected in capital markets next year will not be a sharp one. We will need to make adjustments and remain agile,” he said.

On digitalisation, Teng said the company has been investing about RM15 million for the past five years and is allocating about five per cent of its revenue back into digital investment.

“Currently, 70 per cent of our transactions are done through digital (technology) with an even bigger volume since we embarked on digitalisation in 2018.

"Alongside our new shareholder CVC Capital Partners which came on board in July 2022 as well as Nikko Asset Management, (both of) which have stood by us, we will continue to chart new frontiers in wealth to empower investors in a changing financial landscape," he said.

For more information on the company’s rebranding, visit


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