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BUSINESS

Bright Food to bring more high quality products and services to Chinese consumers

17/11/2022 06:14 PM

KUALA LUMPUR, Nov 17 (Bernama) -- China-based food and beverage producer Bright Food Group will continue to promote high quality development and focus on a high protein food strategy to bring more quality products and services to Chinese consumers.

The group has once again presented its “The Smart Chain global food distribution platform” at the 5th China International Import Expo (CIIE).

In the past five years, the group has taken a more open stance and participated in CIIE in all aspects, presenting a more international, market-oriented and professional brand image for Chinese and foreign guests.

In a statement, it said that the global food distribution platform has been the largest single booth in the food exhibition area for five consecutive years. 

In recent years, Bright Food Group has focused on the sourcing and distribution of high protein food products to meet the needs of the domestic market. 

“The Smart Chain global food distribution platform”, which was created as a result of CIIE, has played its full role as the main force to ensure a high quality of life for the public, making the “rice bag,” "vegetable basket" and "milk pot" indispensable for Chinese consumers.

The group is committed to ensuring food supply and integrating internal and external resources.

Its business network covers the whole world as it builds a localised multinational company with competitiveness in its main business and brand influence. It is a leading Chinese food brand with a global layout and multinational operations.

-- BERNAMA


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