22/10/2022 02:21 PM

By Abdul Hamid A Rahman

KUALA LUMPUR, Oct 22 (Bernama) -- Superbrands, an independent global authority and arbiter of branding excellence, has selected 27 brands this year to pay tribute to the strongest and most valuable Malaysian brands encompassing a wide spectrum of different industries at the Superbrands Malaysia 2022 Awards.

The brands selected this year included Agmo Holdings, Agricore CS, Apacs, Blank Malaysia, Camel Power, Carya Cosmetics, Catalyst Education, Direach, Dzi Kingdom, Hasnuri, Headmistress, My Ballerine, Nature Care, and Nuetraa.

The rest are Phiten Malaysia, Qware, Respack, Retouch, The Olive Tree Group, The Skin Lovers, Todak, TST Tin Secret, Urban Spice & Seasonings, Verdure Healthcare, Vitahealth, Wooot Carpenter, and X One.

Superbrands director Mike English said that rigorous selection criteria were set by the Superbrands Council and more than 3,000 professionals were invited to vote for candidate brands. 

“More than 1,400 leading Malaysian brands were scored by the council and through the online poll and the highest scoring brands were then designated as Superbrands,” he said at the Superbrands Malaysia 2022 Awards gala evening tribute held here, Friday.

He also said that the brands participating in the programme are entitled to use the 'Superbrands' logo on their advertising, packaging and other marketing communications collaterals. 

“The brand's story is also featured in the Superbrands reference book and website," he said.

The awards ceremony was officiated by former Malaysian National News Agency (Bernama) chief executive officer (CEO) and editor-in-chief Datuk Yong Soo Heong who said that he is happy when foreign business leaders and decision makers already know about local brands.

“There is an urgent need to think out of the box and to innovate. I congratulate everyone here and hope you will persevere in a highly competitive market through every conceivable platform especially in branding,” he said.

Meanwhile, one of the recipients of this year's Superbrands is Todak Culture Sdn Bhd, a clothing, gaming peripherals, education, sports, and motorsports company.

Its CEO, Syed Shazni Syed Husin Affandi, said the award can bring forward Malaysian brands globally as Superbrands is an international organisation that recognises leading brands in many countries.

 "Our target is to penetrate the global market and be relevant to the world in the next 10 years. Todak is putting in efforts to meet the international requirements for exporting products and meet the criteria," he said to Bernama.


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