03/10/2022 03:07 PM

KUALA LUMPUR, Oct 3 (Bernama) -- Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, has announced the company expanding operations in Singapore.

Supported by the Singapore Economic Development Board (EDB), New York City-headquartered Sprinklr plans to more than quadruple the size of the company’s Research and Development (R&D) Center to up to roughly 100 skilled professionals over the next 36 months.

By expanding its Singapore R&D centre, Sprinklr will continue to strengthen the company's position as the leading Unified-CXM provider, supporting brands in Singapore and Asia Pacific such as Standard Chartered Singapore, StarHub, and Changi Airport Group.

“Sprinklr selected Singapore as the company’s Asia Pacific Headquarters in recognition of its position as a regional hub for technology, innovation, and business,” said Sprinklr Founder and CEO, Ragy Thomas in a statement.

“Singapore provides Sprinklr access to an exceptional talent pool and serves as a gateway as we scale our business across the region.”

The company has already started recruiting and investing in engineers in the Singapore office to support Sprinklr operations and strategic growth across the globe.

“The shift to digital is inevitable. Consumers do everything on their mobile phones,” says Aalishaan Zaidi, Global Head, Personal Banking, Standard Chartered.

“Sprinklr’s Unified-CXM platform helps us serve customers through their channels of choice, be it a chatbot, social platform, or messaging app, like WeChat or WhatsApp.”

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