TAITRA VIRTUALLY LAUNCHED 'TAIWAN MODEST FASHION AND BEAUTY ONLINE POP-UP SHOP'

KUALA LUMPUR, Sept 29 (Bernama) -- Launched by the Taiwan External Trade Development Council (TAITRA), the “Taiwan Modest Fashion and Beauty Online Pop-up Shop” was launched virtually with its official announcement on Sept 27 through a live online broadcast.

The event aims to advertise Taiwanese firms and introduce good-quality products with a series of activities, including Online Pop-up Shop, Modest Fashion Show, Makeup Demo, Halal Beauty product launch, and one-on-one online Business Matchmaking.

According to a statement, this event was co-organized by the Bureau of Foreign Trade (BOFT), Taiwan Sweater Industry Association (TSIA), and the Commerce Development Research Institute (CDRI).

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The Online Pop-up Shop showcases more than 35 premium beauty products suppliers from Taiwan. The Modest Fashion Show also announced the latest clothes by well-known Taiwanese clothing brand designers such as SABRA ANDRE, GIOIA PAN, and young promising designers from Malaysia and Indonesia.

Cynthia Kiang, the Director-General of BOFT, is wearing an elegant Muslim-style tailored dress, while Simon Wang, the President & CEO of TAITRA, is wearing a hand-made gorgeous Muslim patterned bow tie.

The programmes of Makeup Demo and Halal Beauty product experience present the BEST Taiwan beauty products.

In April 2017, TAITRA was entrusted by the government to set up the Taiwan Halal Center and help promote the Taiwanese Halal industry.

After many efforts, Taiwan’s Muslim tourism-friendly image has hit a record high. This year, it was ranked second among all non-Organization for Islamic Cooperation (non-OIC) countries in terms of Muslim-friendly travel in the Global Muslim Travel Index (GMTI).

-- BERNAMA