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BUSINESS

Use smart technologies to drive investment decisions -- Prudential

17/08/2022 07:24 PM

KUALA LUMPUR, Aug 17 (Bernama) — Smart technologies, such as artificial intelligence (AI) and big data, should be seen as an assisting technology to drive investment decisions and not as a tool to amplify human shortcomings.

According to Prudential plc chief science officer Michael Natusch, smart technologies were made available for various types of understanding but it will not drive the decision.

“Humans will still drive investment decisions, while AI and big data will assist them to come to a better decision,” he said during the Eastspring Investments’ Asian Expert Webinar today. 

Natusch said the ability to use those technologies to get better readings on fast-moving situations and access to economic activity is seen to be crucial to provide an insightful understanding of the turning points in the market, especially in a volatile environment.

“We all have prejudice when it comes to AI and I think that is a little bit of a false view.

“Those technologies help to create a scenario and patterns various perspectives in which investors can analyse the data and ultimately make decisions,” he said. 

Eastspring Investments head of quantitative strategies Ben Dunn said AI and big data have been driving the pace of change in industries for the last three years, providing a wide perspective of market patterns and scenarios which investors were not able to do before. 

“If you look at AI as a stand-alone tool to make decisions, that would be unlikely to be true. It gives us better insights on the type of investments for businesses to focus on,” he said. 

— BERNAMA

 

 


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