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Matrade to Taiwan firms: engage with M’sian enterprises in halal ventures

03/08/2022 06:29 PM

KUALA LUMPUR, Aug 3 (Bernama) -- The Malaysia External Trade Development Corporation (MATRADE) would like to encourage Taiwanese companies to engage with Malaysian enterprises to venture into the growing global halal market as Malaysia has more than 40 years of experience in the industry.

Deputy chief executive officer for export acceleration Sharimahton Mat Saleh said Malaysia is the best partner for Taiwan to grow their potential in the sector given its experience and being one of the main hubs in Asean.

"We have observed a greater awareness of halal-related matters in Taiwan. The halal industry is beyond food and beverages; it encompasses, pharmaceuticals, cosmetics, healthcare products, fashion and financial services," she said at the opening ceremony of Taiwan Expo 2022 today.

In addition, Sharimahton said MATRADE will be organising the 18th Malaysia International Halal Showcase (MIHAS) from Sept 7-10, 2022, in a hybrid format and is optimistic that it will be a success given the support from Taiwan and other countries to showcase the best halal products and services.

She thanked the Taiwan External Trade Development Council (TAITRA) for its continuous support for MIHAS. This year’s edition will see the participation of 12 companies from Taiwan.

Meanwhile, the hybrid Taiwan Expo focuses on six main themes to align with the roadmap drawn up under the 12th Malaysia Plan (12MP), namely Industry 4.0 and the green economy, smart medical, smart agriculture, halal, Taiwan lifestyles, as well as talent, tourism and financial services.

She added that the Taiwan Expo, organised by TAITRA, provides a platform for collaboration and knowledge sharing for companies from both countries.

"Taiwan being a global leader in the electrical and electronic (E&E) sector. We hope to have more knowledge-sharing sessions with industry players to boost Malaysia’s competitiveness in a fast-changing business environment,” she said.

Representative of the Taipei Economic and Cultural Office in Malaysia Anne Hung said the expo is a testament of Taiwan’s strong and long-term commitment to promote bilateral trade with Malaysia.

Despite the pandemic, bilateral trade between Taiwan and Malaysia registered an impressive growth of nearly US$28 billion in 2021, an increase of 26 per cent over 2020.

"Taiwan is Malaysia’s fifth largest trading partner, and Malaysia is Taiwan’s seventh largest trade partner. Taiwan is also Malaysia’s eighth largest source of foreign direct investment, with accumulated investment of  nearly US$14 billion to-date.

"On Taiwan’s investments in Malaysia, several renowned hi-tech Taiwanese companies have announced their strategic moves here, namely Taiwan’s largest warehousing infrastructure developer Ally Logistic Property and Taiwan’s innovative cloud IT infrastructure provider Wiwynn Cooperation," she said.

Hung believes the government-led Taiwan Expo is important to promote Taiwan’s industrial achievement, promotes understanding among participating countries, and encourages exchanges of talents, capital, technology, tourism, culture and education within Asean in line with Taiwan ’s New Southbound Policy.

She said there are about 1,000 one-on-one business matching sessions being set up for more than 200 Malaysian buyers.




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