BUSINESS

BANK ISLAM LAUNCHES NEW BANKING APP, "BE U"

17/07/2022 02:15 PM

KUALA LUMPUR, July 17 (Bernama) -- Bank Islam Malaysia Bhd has launched its fully cloud-native digital banking application (app), “Be U”, a first-of-its-kind technology stack which is anticipated to be the cornerstone of all upcoming digital banks in Malaysia.

In a statement today, it said the all-new banking app has been available to the public since mid-June this year, and is expected to attract between 350,000 and 400,000 downloads and users within the first 12 months of its launch.

Group chief executive officer, Mohd Muazzam Mohamed said Be U is a gamechanger for Bank Islam and the Islamic banking industry, leveraging the rapidly changing fintech landscape.

“Through Be U, Bank Islam is shifting from being product-centric to customer-centric in creating products that fulfil customer needs.

“This is in line with our five-year business strategic plan (LEAP25) to become the champion in Shariah-environmental, social and corporate governance (ESG) total financial solution in digital banking and social finance,” he said.

Mohd Muazzam said Be U is targeted at the younger generation, offering a savings account that allows zero balance, fund transfer capabilities, and a ‘nest’ feature that helps users save for specific goals.

He added that over the next 12 months, the bank would add new features on the app, including term deposit, gig marketplace, debit card, personal financial management, micro-financing, micro takaful and much more. 

“We want to turn Bank Islam into an increasingly agile organisation by adopting new ways of working and attracting talents with new skillsets; using the latest technology and leveraging data and automation which enables us to serve our customers better.

“Be U focuses on customer segments that Bank Islam does not, capturing users still in the early stage of their working life -- once their financial footing is more stable and they require more complex financial products and instruments, Be U will be there, offering Bank Islam’s various products and services,” he said.

Users can download the Bank Islam Be U app free of charge through Google Play Store and Apple App Store.

Those who wish for more information can visit www.getbeu.com or follow Be U’s social media accounts on Facebook (@beubybankislam) and Instagram (@getbeu).

-- BERNAMA


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