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BUSINESS

Genting SkyWorlds to boost guest satisfaction via Alibaba's VQ solution

30/06/2022 03:36 PM

GENTING HIGHLANDS, June 30 (Bernama) -- Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, has collaborated with Genting SkyWorlds Theme Park to deploy the region’s first artificial intelligence-powered virtual queue (VQ) solution for a theme park.

Alibaba Cloud Intelligence general manager for Malaysia, Kun Huang said the VQ solution utilises the latest cloud-based technology to provide guests with a seamless and engaging entertainment experience through Genting SkyWorlds’ mobile app.

“The VQ solution leverages artificial intelligence (AI) to enable more efficient crowd management and to reduce waiting time dynamically.

“VQ reservations use advanced AI algorithms and real-time intelligence from the ride wait time to throughput. This solution allows the operations team to better control crowd distribution and optimise ride capacity,” he said during the Alibaba Cloud X Genting Skyworlds Media Tour here today.

He added that with Alibaba Cloud’s tailored solution for Genting SkyWorlds, the theme park will be able to handle a higher volume of crowd, and manage excessive traffic securely via the cloud platform.

Meanwhile, Resorts World Genting vice president and head of theme park operations Greg Pearn said Genting SkyWorlds is the first theme park in Southeast Asia to feature advanced VQ technology, enabling guests to skip the regular lines and choose what to do when they want.

“With the VQ system integrated into our mobile app, guests will have access to some attractive features, including the ability to reserve preferred rides, attractions and entertainment based on their preferred time slots, create groups for multiple ticket holders, view recommended itineraries and receive real-time alerts for VQ reservations,” he said.

According to him, the VQ solution can reduce waiting time to about 10 minutes for certain rides although the regular queue may involve more than 60 minutes of waiting.

Besides, he said the VQ and itinerary planning service powered by Alibaba Cloud enables guests to make reservations in advance for selected rides, attractions, and entertainment, allowing them to conveniently plan their entire experience at the theme park ahead of their arrival date.

Pearn said guests who use the mobile app regularly to reserve VQ slots and follow the recommended itineraries will be rewarded with benefits such as discount vouchers and additional VQ reservations.

“This has been made possible by the Itinerary Planner function, which serves as guests’ personal intelligent assistant that formulates a personalised agenda of adventure at Genting SkyWorlds,” he added.

Genting SkyWorlds Theme Park, with 26 rides and attractions, was officially opened on Feb 8.

Currently, 23 rides and attractions are open to the public and another three are slated to open on Feb 2023.

-- BERNAMA


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