MARRYBROWN EXPECTS LATEST MENU TO BOOST REVENUE BY 20 PCT
PUTRAJAYA, June 29 (Bernama) -- Malaysian-based halal-certified fast food restaurant chain Marrybrown is targeting a 20 per cent increase in revenue through the introduction of its “Oishii Japan” menu.
Marrybrown International director Kairul Azman said the new menu, which features flavours from Japan, has been launched today and runs until August 7, 2022.
“Every time we have a limited-time offer campaign, such as this Oishii Japan menu, we usually target a total revenue increase of least 20 per cent,” he told Bernama.
Kairul, when asked about the chicken supply disruption that hit the country recently, said the franchise had made early preparations to avoid disruptions to the outlets.
“Our core product is chicken so we are always prepared through our logistics and supply teams. We are informed in advance to make preparations to get additional supplies.
“This is especially so during the school holiday season and festivals where our sales will be high. So far, we have not experienced a supply shortage,” he said.
Kairul noted that Marrybrown is on track to open 50 new branches this year, as the original target of 30 branches has almost been achieved.
-- BERNAMA
BERNAMA provides up-to-date authentic and comprehensive news and information which are disseminated via BERNAMA Wires; www.bernama.com; BERNAMA TV on Astro 502, unifi TV 631 and MYTV 121 IFLIX channels and BERNAMA Radio on FM93.9 (Klang Valley), FM107.5 (Johor Bahru), FM107.9 (Kota Kinabalu) and FM100.9 (Kuching) frequencies.
Follow us on social media :
Facebook : @bernamaofficial, @bernamatv, @bernamaradio
Twitter : @bernama.com, @BernamaTV, @bernamaradio
Instagram : @bernamaofficial, @bernamatvofficial, @bernamaradioofficial
TikTok : @bernamaofficial
