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BUSINESS

Lazada launches new brand proposition with add to cart. add to life and LazLive+ series

24/06/2022 06:00 PM

KUALA LUMPUR, June 24 (Bernama) -- Lazada Group has announced the launch of its new brand proposition, Add to Cart. Add to Life., alongside LazLive+, a curated interactive live content series that brings together recognisable, authentic and trusted experts to share fresh tips and skills with shoppers. 

In a statement today, the group said shoppers are no longer just buying products for functional uses and the Add to Cart. Add to Life. proposition reflects the brand’s belief that e-commerce can add value to the lives of consumers by inspiring meaningful connections and memorable experiences with their purchases. 

Lazada’s latest brand campaign will run across Malaysia, Indonesia, the Philippines, Singapore, Thailand and Vietnam starting today, with a 30-second film called “Out-of-Home”, which is a series of key visuals, influencer engagement, and topical social media activation, and other creative executions.

Lazada Group chief marketing officer Marcus Chew said as Southeast Asian consumers continue to “add to cart”, it wants to be that bridge that connects them to opportunities that add value to life. 

“For us, it is not just about buying a pan; it is about owning a pan to add amazing flavours to a delicious meal for loved ones. Likewise, it is not just about buying a skipping rope; it is about adding fitness and health to one’s daily routine. 

“Whether it is a new hobby, honing a skill, creating a more comfortable home or a new look with a style makeover, every product on Lazada has the potential to be the launchpad for enhancing abilities and value-adding to consumers’ lives,” he said. 

Meanwhile, LazLive+ episodes connect shoppers with new ideas and experts from all walks of life, through cooking demonstrations, styling know-how, gaming tips, fitness motivation and more. 

From July 25 to 29, shoppers can tune in to the series from 9pm to 10pm to interact with their favourite local key opinion leaders (KOLs) in real-time through the voting and chat functions.

Some of the KOLs are Malaysian celebrity chef Sherson Lian who will add flavour to life, beauty guru Tasnim Shah who will add joy to life, gaming champion Jaasuzuran who will add adventure to life, fitness master Jordan Yeoh who will add power to life, and well-loved female pop group sensation Dolla that will add music to life.

Coupled with exclusive deals and entertainment that Lazada brings to the fingertips, shoppers can also create more fulfilling moments, big and small, that will enrich their lives and those around them. 

“LazLive+ will also be a great source of inspiration for shoppers with its unique blend of shoppertainment and shop-spiration content, that will enable consumers to discover and unlock new passions and possibilities in their lives, thanks to the experts,” said Chew.

-- BERNAMA


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