BUSINESS

IPRICE'S SURVEY SHOWS MOBILE PURCHASES ALMOST TWO TIMES HIGHER THAN DESKTOP

21/06/2022 04:14 PM

KUALA LUMPUR, June 21 (Bernama) -- A study by e-commerce aggregator iPrice Group showed that online shopping across most Southeast Asian markets has shifted to smaller devices with mobile purchases now almost two times higher than those on desktops.

It said this is a stark contrast to five years ago whereby consumers were much more likely to buy online via their desktop computers than using their mobile devices.

“On average, five per cent of visitors to iPrice site via a mobile device end in a transaction compared to only three per cent of visitors using a desktop,” it said in a statement today.

iPrice said Indonesia lead the list of mobile usage for shopping with 94 per cent of shoppers using mobile to browse and search for products from 2021 to 2022, up 16 per cent from 2016 and 2017.

It said mobile consumers were likely to purchase almost twice as many things compared to those on desktops.

“This represents a complete reversal of the 2016/2017 data when desktop-based purchases were almost three times more likely than on mobile devices,” it said.

It said as mobile usage increased across the whole region, Indonesia is fast becoming a mobile-only e-commerce market.

“As one of the early adopters of e-wallets in the region, Indonesian consumers are also more confident in making purchases through mobile payment systems,” it said.

However, it said desktops still played a key role in e-commerce, especially in Malaysia, Singapore and the Philippines, where device penetration is high.

It said online shoppers in these markets showed hybrid browsing and buying patterns, moving across multiple platforms as they transition through the purchase funnel.

iPrice’s “The State of Online Shoppers in Southeast Asia 2021/22” study is conducted to understand the evolution of the region’s online shoppers’ habits every three to five years.

The study was conducted based on data from 125 million unique users on iPrice Group websites supporting e-commerce across six key Southeast Asia (SEA) markets such as Indonesia, Philippines, Thailand, Vietnam, Malaysia and Singapore.

-- BERNAMA


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