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CR Asia Group declares rebranding, name change to CR3

26/05/2022 07:08 PM

KUALA LUMPUR, May 26 (Bernama) -- CR Asia Group has announced a rebranding of its name to CR3 together with a new corporate logo reflecting its strategic emphasis on sustainability and clean energy.

“The corporate name change is a significant milestone for us as it offers a more focused message of providing energy efficient solutions to meet today’s carbon challenges. 

“Our new brand sharpens our market image of who we are and what makes CR3 unique. We believe that this distinctive identity will guide and accelerate our business growth and evolution,” said CEO of CR3, Mark Stansfield.

According to a statement, CR3 will continue to build on the group’s reputation for excellence in energy engineering solutions while pursuing future opportunities in the energy transition to a lower carbon economy.

The CR3 brand and logo will replace the CR Asia name used in the past on its organisation, operations, and logo. Its new CR3 brand is committed to expanding further beyond its traditional markets in Asia to better serve its clients.

With a 30-year history, CR3 is a leading energy engineering solutions business operating across Asia serving customers in 18 Asian countries from its permanent bases in Singapore, Thailand, India, and Malaysia. 

The new CR3 brand identity comes at an important time as its customers who operate in a variety of industries pursue continuous improvements in energy efficiency and decarbonisation.

The CR3 visual identity will be seen across all the business assets, company names, and communications and will be implemented over the next several months.

CR3’s branding and messaging will accentuate its position as a leading provider of energy engineering solutions while facilitating a low carbon transition for new and existing customers.

CR3’s new logo is effective immediately and will be implemented across the Group’s companies, solutions, assets, services, products and equipment.


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