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Hino Malaysia sets target of 6,000 units of vehicle sales this year

26/05/2022 02:43 PM

KAJANG, May 26 (Bernama) -- Hino Motor Sales (Malaysia) Sdn Bhd is targeting 6,000 units of vehicle sales in Malaysia this year.

Managing director Atsushi Uchiyama said the company is optimistic about the target which is around the pre-pandemic level, whereby the company used to sell between 5,000 and 6,000 units a year.

“This year, the focus would be more on trucks as demand for buses is still slow in Malaysia, while the nation is recovering from pandemic impact and transitioning into the endemic phase.

“We are targeting to sell about 100 buses this year with the target market would be for school buses, factory buses and some express buses as most of the bus operators still have many buses which are not fully utilised.

“Before COVID-19, we used to sell 300 to 400 buses a year and we believe the recovery will take some time for buses,” he told reporters at the launch of its new service outlet, Hino Service Outlet (HASO), here, today.

Uchiyama also shared that Hino’s production level in Malaysia is almost back at the pre-pandemic level, however, demand for trucks had surpassed the level.

He said as the demand is increasing there are some challenges that the company needs to address to increase its production, among them is the supply disruption of semiconductors and other parts from China due to COVID-19 lockdowns.

“To address the problem, we are sourcing more completely knocked down (CKD) parts from Japan and is cooperating with Hino Japan to increase production of parts according to the needs and demand in Malaysia,” he said.

He also noted that there is also a manpower problem in the Hino Malaysia manufacturing plant as half of its manpower are foreigners which had returned to their respective countries during the pandemic.

Earlier, Hino Malaysia inked an agreement with Terus Maju Services Sdn Bhd (TMS) to collaborate and deliver one-stop bus maintenance services.

Commenting on this, Uchiyama said besides the newly launched HASO under TMS’ operation, Hino currently has another two other operating HASOs in Pulau Indah, Selangor, and another one in Bandar Muadzam Shah, Pahang.

“We aim to support customers in sub-urban areas. We are now in the development to open more HASOs in other states as well,” he said.

Meanwhile, TMS managing director Loo Kok Seong said the collaboration will allow the company to equip their technicians with professional skills on Hino standards and gain customer confidence.

“Besides maintenance services, we are also manufacturing complete buses as well.

“With this collaboration, we are able to do sales at this centre and take care of after-sales service,” he said.

He added the company is also allocating RM40 million to build another manufacturing plant on a 4.15 hectare land in Nilai, Negeri Sembilan, which is expected to be in operation in the next two to three years.


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