BUSINESS

MERSING RESIDENTS BENEFITTED FROM EMPOWER ECERDC'S ACADEMIC GUIDANCE, COURSES

20/03/2022 06:34 PM

By Nur Faradilla Mohamad

MERSING, March 20 (Bernama) -- A total of 3,653 residents in the Mersing District have so far benefitted from an academic guidance, and skills and entrepreneurship training courses initiated by the East Coast Economic Region Development Council (ECERDC).

Mersing District Council President Mohd Norman Noh said the programmes, which were conducted in collaboration with Universiti Sultan Zainal Abidin (UniSZA), was introduced in 2013 to bridge the economic gap between the rural and urban communities by improving students' academic performance and participants' vocational skills.

"However, the success the programmes lie with the people of Mersing themselves and I hope that they should seize this golden opportunity to improve their standards of living.

"We also hope ECERDC can continue these programmes to attract more participants and produce more entrepreneurs in various fields," he said when officiating the closing ceremony of Gerak Usahawan Empower ECER here on Friday.

Empower ECER is a two-pronged initiative under the ECERDC's Human Capital Development programme comprising skills and entrepreneurship training programmes targeting low-income and underprivileged youths and adults, as well as an academic guidance focusing on low-and medium-performing students from low-income families.

Meanwhile, hairdresser Yeng Atir, who attends an Empower ECER course, said she intends to expand her small-scale business which she runs for the past five years at her house in Kampung Orang Asli Tanah Abang here.

The 42-year-old woman said lack of equipment due to financial constraints forced her to create her own shampoo chair from wood and placed a mattress and a pillow on top of it and covered them with plastic.

"I aspire to open my own hair saloon to provide a more comfortable grooming and hair styling service (next to her house) with complete equipment to attract more customers if I have enough capital one day," the mother of five told Bernama. here today.

Yeng Atir, who went into hairdressing to supplement her husband's income as a garderner, said she attended the course the since September last year and it is scheduled to end in August this year to sharpen her skills as well as enhance her knowledge on business, including marketing techniques and how to deal with customers effectively.

"I charge villagers as low as RM5 for a haircut because I understand their situation as most of them are still reeling from COVID-19,” she said.

-- BERNAMA


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