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BUSINESS

AirAsia wins Silver Award at Putra Brand Awards 2021

22/01/2022 01:03 PM

KUALA LUMPUR, Jan 22 --  AirAsia continues to be the top choice in the travel category as the brand garnered the Silver award at the Putra Brand Awards 2021 in the Transportation, Travel and Tourism category.

“This award is dedicated to everyone who never stops believing in us, and to all our ‘Allstars’ who never stop building the airasia brand into what it is today,” AirAsia Group chief brand officer Rudy Khaw said in a statement today.

He said that as the airline goes into the endemic phase as a digital services group, AirAsia’s broad range of products and services continues to leverage on one another to boost and reaffirm its market presence across multiple industries.

“No other brand in ASEAN offers the breadth of services we do now and with access to over 700 million consumers in Southeast Asia, we foresee huge growth potential to command brand leadership in all that we offer,” he added.

The Putra Brand Awards is an initiative by the Association of Accredited Advertising Agents Malaysia (4As) to recognise local and international brands. It is the only award chosen by the people.

The award received over 11,000 responses from consumers across the peninsula and East Malaysia who participated in the consumer preference survey to determine their favourite brands across 24 different product and services categories.

-- BERNAMA


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