BUSINESS

SOPHI.IO WINS WAN-IFRA'S 2021 DIGITAL MEDIA AWARDS WORLDWIDE AWARD

06/12/2021 02:33 PM

KUALA LUMPUR, Dec 6 -- Sophi.io, The Globe and Mail’s artificial intelligence-based automation, optimisation and prediction engine, won WAN-IFRA’s 2021 Digital Media Awards Worldwide award in the Best Paid Media Strategy category for Sophi Dynamic Paywall, its real-time, personalised paywall engine that analyses both content characteristics and user behaviour to determine when to ask a reader for money or an email address, and when to leave them alone.

The judges unanimously selected Sophi Dynamic Paywall as the winner, with one judge commenting: “What Globe and Mail did is state of the art and what I appreciate most is that they permanently tested against the old paywall so those results are really, really sustainable.”

The World Association of News Publishers (WAN-IFRA)’s Digital Media Awards Worldwide is the news media industry’s global digital media competition. The worldwide winners are selected from the winners of the regional Digital Media Awards in Africa, Asia, Europe, Latin America, the Middle East, North America and South Asia, which together provide news publishers with regular showcases for best-practice innovation in digital publishing worldwide.

According to a statement, the awards recognise and celebrate the best of digital media.

“Sophi Dynamic Paywall has been crucial to driving reader revenue at The Globe and Mail,” said Phillip Crawley, Publisher and CEO of The Globe and Mail. “I look forward to sharing more stories about how Sophi’s other customers are seeing great results with our AI-powered technology.”

Sophi is an artificial-intelligence system that helps publishers identify their most valuable content and leverage it to achieve key business goals.

Publishers on five continents now use Sophi's AI and ML technology to power paywall decisions, website automation and print automation. 

More on Sophi.io at https://www.sophi.io.

-- BERNAMA


BERNAMA provides up-to-date authentic and comprehensive news and information which are disseminated via BERNAMA Wires; www.bernama.com; BERNAMA TV on Astro 502, unifi TV 631 and MYTV 121 IFLIX channels and BERNAMA Radio on FM93.9 (Klang Valley), FM107.5 (Johor Bahru), FM107.9 (Kota Kinabalu) and FM100.9 (Kuching) frequencies.

Follow us on social media :
Facebook : @bernamaofficial, @bernamatv, @bernamaradio
Twitter : @bernama.com, @BernamaTV, @bernamaradio
Instagram : @bernamaofficial, @bernamatvofficial, @bernamaradioofficial
TikTok : @bernamaofficial

© 2024 BERNAMA   • Disclaimer   • Privacy Policy   • Security Policy