LAZADA TEAMS UP WITH PERAK GOVT FOR GLEMMER INITIATIVE

KUALA LUMPUR, Oct 15  -- Lazada, Southeast Asia’s leading e-commerce platform and the Perak state government today announced a partnership for ‘Go Cashless and E-Commerce Perak’ known as GLeMMER initiative.

Lazada said that through this initiative, it will help boost the e-commerce adoption and revenue of micro, small and medium enterprises (MSMEs) in Perak.

Starting today until Dec 31, 2021, Lazada will feature Perak-based businesses and products through its dedicated Shop Malaysia Online homepage on the app and offer a bevy of exclusive deals, platform vouchers and free shipping vouchers aimed at increasing traffic and sales to their online stores.

“Additionally, they will be able to leverage Lazada’s Pintar Niaga stimulus package with benefits worth RM2,000 that includes zero commission, payment and listing fees, RM150 worth of free marketing solutions credits and free shipping to lower their barriers of entry into e-commerce,” it said in a statement.

Besides, new Perak sellers will be eligible to take part in Lazada’s Start It Up, Laz It Up initiative, standing a chance to win US$10,000 worth of prizes if they launch their Lazada marketplace stores in active selling mode before Oct 30, 2021. 

According to Lazada Malaysia chief operating officer Darren Rajaratnam, Lazada is constantly looking for innovative ways that leverage technology to futureproof Lazada’s merchants and their businesses.

“We are excited to have Perak entrepreneurs and businesses join the Lazada family and it is especially timely given our year-end mega shopping festivals like 11.11 and 12.12 coming up soon,” he said.

Meanwhile chairman of Perak State Exco of Rural Development, Entrepreneurs Development and Cooperatives Datuk Zainol Paharudin said through collaborations between the public and private sector, the state government aims to further accelerate Perak’s digital transformation so that it is on track with the government’s aspirations towards establishing Malaysia as the Heart of Digital ASEAN.

To facilitate the onboarding process, all new Perak sellers on Lazada will receive an introduction to e-commerce guide from a dedicated Lazada incubation support group.

Merchants will also have access to Lazada’s full suite of technology, insights and training materials through Lazada University. 

-- BERNAMA