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Principal reaches 1.5 mln customers through innovative digital solutions

21/07/2021 06:03 PM

KUALA LUMPUR, July 21 -- Principal Asset Management has reached 1.5 million customers so far through innovative digital investment solutions and financial education.

In a statement today, chief executive officer Munirah Khairuddin said understanding the pain points on the ground by reaching out to their customers has become Principal’s top priority throughout the pandemic.

“We accelerated our digital transformation efforts and educating consumers on the importance of good financial planning and digital investment solutions that address their ever-changing needs.

“Inclusion is part and parcel of the journey and we continue to diversify and broaden the latitude of our outreach,” she said.

Munirah also said that with Principal’s latest endeavour in the mainstream e-wallet space through GO+, its financially inclusive investment solution, the company sees strong participation from the public even beyond the Klang Valley.

“We prioritise their journey and as a companion of every level of financial background, Principal is here to share, provide and help Malaysians achieve their financial goals,” she added.

The group said its assets under management for both retail and institutional is RM97 billion as of May 2021.


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