BUSINESS

SME BANK'S SOCIAL MEDIA CAMPAIGN PROVES THAT MALAYSIANS ARE GENEROUS

07/05/2021 02:22 PM

KUALA LUMPUR, May 7 -- SME Bank’s experimental social media campaign, themed “Kemanisan Memberi” (Sweetness in Giving), has proved that Malaysians -- especially asnaf entrepreneurs who are in need of assistance themselves -- are ready to share their sustenance with those who are more in need.

Group president/ chief executive office Aria Putera Ismail said the main objective of the campaign --  produced in conjunction with the month of Ramadhan -- is to see whether the Malaysian society is willing to help those who are more in need, despite facing various challenges in life. 

According to him, SME Bank has produced 10 episodes with the participation of eight asnaf entrepreneurs who were participants of SME Bank’s Ishraf programme that was conducted in August last year.

“This experimental social media campaign featured the spontaneous reactions of those entrepreneurs when they were asked to help individuals in distress at the spur of the moment,” the bank said.

The first episode was aired on April 16 via SME Bank's social media platforms, and the last episode is expected to be aired on May 25.

As of April 2021, the social experiment videos received more than 100,000 views through SME Bank's social media platforms as well as influencers’ social media platforms.

-- BERNAMA


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