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KUALA LUMPUR, April 22 -- AIA Malaysia is seeking to improvise innovative solutions for better health and wealth propositions, recruit more talents and enhance its digital dan data analytic plans for 2021.
AIA Bhd chief executive officer (CEO) Ben Ng said the group remains optimistic of a better year ahead with higher demand for insurance, especially with the increased expectation for Takaful to drive social equity and financial inclusion.
“We want to move to a proposition which requires professional advisers, and that is why we continue to employ new talents to meet the demand,” he said at the AIA Malaysia 2021 CEO media briefing, adding that the need for new talents was vital due to the digitalisation of its sales since the COVID-19 outbreak last year.
He said AIA Malaysia chartered a 46 per cent growth in new agent recruitment in 2020, while the number of new Takaful agents jumped by 79 per cent last year.
Meanwhile, Ng said the life insurance penetration rate stood at 54 per cent in 2020, while the takaful penetration rate increased by one per cent year-on-year to 16.9 per cent.
Meanwhile, AIA Public Takaful Bhd CEO Elmie Aman Najas said more public awareness programmes were needed to help the people plan a better future and protect themselves.
“We need to educate the people on the whole system and solution provided, rather than just telling them about the products available,” he said.
AIA Malaysia serves four million customers nationwide, with total claims reaching RM3 billion in 2020, of which RM10 million was paid out in relation to COVID-19 claims.