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AXA, GFlex40 launch digital business insurance for SMEs

08/04/2021 03:15 PM

KUALA LUMPUR, April 8  -- AXA Affin General Insurance Bhd (AXA) is partnering with insurance technology company GFlex40 to launch FlexyProtect, an online business protection plan catered to small and medium-sized enterprises (SMEs). 

In a statement today, AXA chief executive officer Emmanuel Nivet said by leveraging the technological capabilities of GFlex40 -- which shares similar aspirations and customer-centric values -- AXA strives to deliver a simple, affordable and accessible business protection plan via innovative digital technology.

“Through this partnership, we are not only able to support SMEs in mitigating unexpected risks, but also make business protection more accessible to them.

“Backed by our strong agency force that is equipped with great expertise and experience, we believe we are able to empower SMEs through continuous protection and financial support to pivot their business in an increasingly digital world,” Nivet said.

Underwritten by AXA, FlexyProtect offers three cost-effective plans that can be customised to the current business environment.

“It provides SMEs with the flexibility to choose their desired benefits, which range from comprehensive coverage to tailored benefits for food and beverage outlets as well as learning centres.

“By introducing an end-to-end digital experience, the application process is further simplified to just three to five simple steps, reducing the time it takes to acquire business insurance from days to just minutes,” said AXA.

The company noted that this was made possible with GFlex40’s in-house proprietary technology  ̶  the Expert Visual (aided) Actuarial Nexus (EVAN), which powers GFlex40’s capabilities to accurately perform activities such as rule-based underwriting of customers, biometric identification and verification of customers (E-KYC).

FlexyProtect can be purchased via GFlex40’s online portal.

For more information, visit




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