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BUSINESS

YaPEIM Gold aims RM12 mln in sales for Siti Jubilee gold products

07/04/2021 11:36 PM

By Muhammad Zaini Mohd Zin

KUALA LUMPUR, April 7 -- YaPEIM Gold Sdn Bhd (YaPEIM Gold) aims to clinch RM12 million in sales from its offering of 30,000 units of 999 gold products which makes up its Siti Jubilee special edition line-up.

Collaboration between the wholly-owned institution of Yayasan Pembangunan Ekonomi Islam Malaysia Holding Sdn Bhd (YaPEIM) and local songstress Datuk Seri Siti Nurhaliza Tarudin, sees gold wafer being offered at 1-gram and priced at RM360 per unit while the 5 grams can fetch up to RM1,500.

Gold dinar meanwhile is also offered at 4.25 grams and priced at RM1,350 per unit.

YaPEIM’s Acting Director-General, Parihah Hasan said the 30,000 units depends on demand and at present, interest is high for the 1-gram wafers.

“Maybe 10,000 units will be for the 1-gram products, 5,000 units for the 5 grams and the rest for dinar products.

“We are ready to consider if there is a demand for 10 grams and above in the future,” she told Bernama at the launch of the gold products.

According to her, YaPEIM’s products is one way of encouraging people, especially fans of Siti Nurhaliza to acquire gold not just for personal collection but more to educate on keeping it as an asset.

“This initiative also aims to create gold entrepreneurs and opportunity to generate income easily just by “share & earn”, she said.

Meanwhile, Siti Nurhaliza hopes the collaboration will reach its objective of getting more people to keep gold as there will be further opportunity for those who wants to acquire more of the precious metal.

These special edition products can be found via YaPEIM’s digital platform (DiYa), AVANA application, YaPEIMall, at YaPEIM Gold Outlet at Nu Sentral in Kuala Lumpur, YaPEIM Gold Akses in Bandar Tun Razak and at all 212 YaPEIM Ar Rahnu outlets throughout the country.

-- BERNAMA

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