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KUALA LUMPUR, March 30 -- Business owners are encouraged to pay attention to social proofing their businesses, by paying attention to reviews, testimonies and recommendations, as they will increase the credibility of a business or service provider, online.
Andrea Chow, a trainer at the World Islamic Economic Forum (WIEF) #iEmPOWER series workshop, said that in a traditional business, owners pay attention to different queues, such as ambient, architectural and artefactual elements to attract customers.
“The utilisation of music, smell and a good salesperson will make a huge difference in sales numbers.
“(As for online), business owners need to be creative in getting positive recommendations, by experimenting with all kinds of formats such as video, voice or text format,” Chow, who is also the founder of Global Circles Academy, said in a statement today.
Chow also advised business owners to divide their content into small bite-size portions, for customers to digest faster and ultimately making it easier for them to decide on buying.
Apart from that, business owners need to create a sense of urgency, without appearing pushy, she added.
Titled ‘Developing a Digital Mind Map for Selling’, the workshop was organised by WIEF Businesswomen Network recently.