BUSINESS

MAXIS LAUNCHES 'EKELAS' PROGRAMME FOR WOMEN ENTREPRENEURS FROM B40 GROUP

26/03/2021 09:51 PM

KUALA LUMPUR, March 26 -- Telecommunications company Maxis Bhd today launched the ‘eKelas Usahawan Wanita’ programme, targeting the participation of 300 women from the B40 group this year.

Maxis chief corporate affairs officer Mariam Bevi Batcha said the eKelas was a structured digital marketing programme to empower women entrepreneurs from rural communities to expand their use of digital products.

"The programme includes digital marketing workshops with a practical approach held for free, to equip participants with digital tools and skills that can grow their business and income," she told a press conference following the launching ceremony held online here, today.

The programme was launched by Women, Family and Community Development Minister Datuk Seri Rina Mohd Harun. Also present were Maxis chairman Raja Tan Sri Arshad Raja Tun Uda and Maxis chief executive officer Gokhan Ogut.

Mariam Bevi said Maxis would also work with the Social Welfare Department and non-governmental organisations to identify women who were eligible to participate in the programme which would be held nationwide.

Meanwhile, Rina in her speech said entrepreneurship was one the best fields for women to venture into, regardless of whether they were working full-time, housewives or running part-time businesses.

She said the government was aware that financially empowered women were crucial to the development of the country and economy.

"The ministry will continue to provide support to women entrepreneurs, in line with our commitment to creating more income opportunities, especially for the B40 group," she said, adding that many women were financially affected during the COVID-19 pandemic.

-- BERNAMA



 


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